As of 2017, there are over 1.93 million sellers on Etsy! Are you ready to join them? Use these tips for marketing your Etsy business.
SEO Keywords
Never skimp on keywords when creating your shop and items. Find the best keywords for your shop and products through research so that you can be sure customers will find you! Go ahead and use plenty of keywords through your description and title, too. This is as important as your ratings for attracting new business—which you won’t get if they can’t find you!
Word-of-mouth
One of the best ways to market your product on or offline is via word-of-mouth. It requires a little more work on your end to go above and beyond in impressing your customer base. But if you go that extra mile, you may be rewarded with their loyalty. Customers will tell their friends and family about you. And because they already have a relationship, those who hear their anecdotes will trust that your business really is that good!
Use word-of-mouth to your advantage. Whenever you get positive comments from a satisfied customer, ask them for a review! You might be able to ride that happy wave they've gotten from a well-done product or great service.
Newsletters
Keep your most loyal customers up to date with future projects by sending a newsletter! While you may not be able to send them directly to buyers, you can have visitors sign up on your main site or blog.
Remember that newsletters should not be all sales pitches. Newsletters must feel that you’re giving something to subscribers as a reward for their loyalty. Something you could include in a newsletter might include…
Freebies and Giveaways
Draw in new attention or secure loyalty with a few handouts! You don't have to spend lots of money to do this. Try simpler things that showcase your shop, like downloadable designs or templates. You might also try DIY design tutorials to help those planning a wedding or decorating a space.
For your bigger campaigns, try easy-to-enter giveaways! This puts your shop on new visitors' radar and gets loyal customers excited to participate.
New Product
While you won't be able to market directly to people who have favorited your shop or item, there is something you can do to reach out to these users! Every time you list or renew an item, it will show up for them on their home page. Voila--you've sent a targeted message to someone who has already shown interest! What better excuse is there to keep creating?
Speaking of creating, About the Print is here to service all of your print collateral needs! It’s easy to supply your business in a snap with our printed products. Contact us today to learn more, or click on any of our products to get started!